DELEK 6 is a fictional chain of gas stations on highway no. 6 in Israel. the goal of this branding brief at Bezalel academy, was to create a brand for the main cross-country road that everybody in the state drives on. The values I followed for this branding were: professionalism, speed, cross-
country, dependable and sporty. The main challenge was to design a series of 3 packages for different auto and motor products, plus the entire graphic look for the gas station itself such as: signage system, the building, icons, billboards, employee uniform, trucks etc.
I really wanted to create an elevated
brand identity which will be unique for the Israeli landscape. An innovative design that'll be 180 degree different from most gas stations seen in Israel and other parts of the world, to look well designed and still gas station worthy.
ORI TIROSH . PORTFLIO. ©
DESIGNED DURING WIX PLAYGROUND ACADEMY - SUMMER 2021